A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.

For a while it was even being tauted has the big replacement for email marketing.

A few caught on to it's potential while others passedit off as the latest internet fad that would soon comeand go. And there for a while it looked like they mighthave been right.

But, as it appears from our tracking of RSSdevelopment I see that it's popularity has grown tremendously (to include blogs) and is being useda lot more to provide fresh content for websitesand is fast being considered one of the best waysto keep search engine spiders coming back.

Search engines love fresh relevant content. Notethe keyword in the last sentence is 'relative'.

At first you had to be pretty tech savvy to figure outhow to set up an RSS feed and get if listed so peoplecould find and benefit from it. But that process hasgotten easier - a lot easier.

As a matter of fact there are a couple of softwareprograms that we know of that provide methods forwebmasters to get the great benefits of more searchengine traffic using RSS feed criteria. I use one andit does work beautifully. You can judge for yourselfby going here http://www.cashway.com/rs

In case you're new to RSS and you wonder what it can do for you and your website here's a brief summary.

By definition, RSS is a lightweight XML format designedfor sharing things like news headlines and other web pagecontent. But the bottom line is, RSS is simply a popularand convenient method of sharing content between websites.

You see, regardless of what topic or subject matter you'vebuilt your website around, there's valuable content available out there such as... articles and information written by anexpert in that particular field. And since that kind of contentalready exists - AND a large portion of it is available through the magic of RSS feed capability - YOU don't have to createthe content yourself.

So how does that help you?

Let's face it - most webpages can't get a good page rankbecause the competition is so fierce. To add to it, thetactics now being used by everyone arn't working very well.RSS is still in it's infancy, why dare I say it's barely out of the womb. But the internet world is starting to take notice andbeginning to understand it's impact as a marketing tool aswell as a viable way to improve a sites search engine rank.

So Now...

- You spend less time writing fresh new web content.

- Your website can be displaying quality theme-based content... automatically!

- Content is always highly relevant to what you're promoting.

- Search Engines make more frequent visits because your site is constantly updating.

- You have more time to market your site, products, etc.

- Having quality fresh new content gets your web pages indexed faster.

- Usable on any website or as many pages as you want.

- RSS content (through topic channels) has the potential to deliver highly relevant content to site visitors.

- RSS compliments your website and marketing efforts.

That's all well and good you say, but is there a downside to using RSS feeds on my site?

Good question.

Not really, but there may be a couple of items you need totake into considerations before you jump into the RSS game.

First you need to find relevant feeds for your site. Not an overwhelming task but something you'll want to spenda little time searching for on Google or other major search engines.

You'll need a feed reader in order to display the content onyour site and make it available to search engine spiders.You can easily do a search on google to find free rss readersfor your site.

You'll then need to do a little copy and paste of the html code into the webpages you want the content to appear on. This can be a daunting task especially if you have a site witha lot of pages that you want the search engines to spider. But if you strategicaly place the code on pages that spiders havevisited you will have spiders looking for more pages with relative, fresh content.

In the long run once you have RSS feeds on the pages youknow are going to be spidered then all of the tedious workis done and you can spend your time on other issues.

You can see how to automate this process by going to http://www.cashway.com/rs or you can start using ourRSS feed on internet marketing by going to this webpageand copying the code and pasting it anywhere on yourwebpages. http://www.cashway.com/article_syndication.htm

We update our RSS feed with new articles, tips and strategies 1-2 times a week

All indications show that RSS feeds are on the rise becauseof their less intrusive nature, relevant targeted content, canbe personalized, accessed through a variety of media, no extra data is collected from viewers and the industry and developerson the whole are making strides in increasing add-ins and features, such as ability to track results of its use, and to better integrate it for users and viewers alike.

So for 24/7 fresh content for your web pages and better search engine recognition you should be looking at using RSS feeds in the very near future.

Ed Duvall is webmaster for http://www.cashway.com andhttp://www.instantnettraffic.com providing internet marketingtools and resources to help you with your online business.

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