Recently, there have been many developments in the RSS arena. Changes that will make RSS a majorforce on the web and a dominant contributing factor to your computing experience. Online marketers should pay special attention to the RSS wildcard inany future marketing ventures.

If you're like the average surfer or computer user (you're probably scratching your head) what the heck is RSS? Never heard of it?

'RSS' stand for 'Really Simple Syndication' andits original acronym stood for 'Rich Site Summary'. RSS is basically just a simple code like xml or html. Truth be told, many surfers who use the webevery day probably never heard of html either.

However, there is one very important distinction youshould realize about RSS -- one fundamental difference that makes it such a revolutionary element. It changeshow information is transmitted on the web, it sends out or syndicates a site's contents. Don't come to us, we will deliver.

Surfers can view the contents of your site without actually having to go to your site! RSS is usuallyassociated with Blogs and Blogging because Blogs use RSS Feeds to syndicate its contents.

Why all the fuss? Why is RSS so revolutionary?

Basically, in a very simple and practical way, RSS changes 'HOW' information is exchanged onthe web. It changes how content is accessed,instead of the surfer visiting websites andgetting the information; with RSS a site's informationis sent or syndicated to all interested parties.

RSS has the potential to change every website onthe net into its own mini-broadcasting system. Sending out videos (broadcatching) and audio feeds(podcasting) to those you have subscribed to receivethis information.

Websites can now go from being a 'static' force, just sitting there waiting for visitors to come pay a visit; to a more pro-active broadcasting force, sending out content, news and information. The implications may be enormous and far reaching.

Already, we see some major Internet and Computer Companies gearing up for the coming RSS revolution! Perhaps, the most significant and revolutionary is Microsoft's Longhorn announcement that the next version of Windows will have RSS integrated not only into its browser but also into their operating system.

This will place RSS firmly into the heart of your computing experience. It will change how you use the Internet and it will change how you use your computer. If that wasn't enough, Microsoft's newlist extensions to the RSS standard will beunder the 'Creative Commons License'.

There is even a group offering $100 million inRSS venture capital funding. Based in Cambridge, Massachusetts -- RSS Investors will offer funding in the developing technology of RSS. What's a revolution without fuel! www.news.zdnet.com/2100-9588_22-5778367.html

Another Internet company you may have stumbled uponwhile surfing, is also gearing up for RSS. Google isalready using an xml powered sitemaps system to helpit index the whole Internet. Webmasters, can use xmlto keep their websites constantly updated in Google.

A while back, Google also bought Blogger.com which isan online blogging system (Personal web logs or journalswhere people give their take on the state of the universe as they see it!) that also takes advantage of syndicatedfeeds to distribute its content.

Google is already going 'head-to-head' with Microsoftin the 'desktop battleground' with the release ofGoogle Desktop 2. Google is also finally acceptingthe RSS standard by placing it in the Sidebar feature ... users can personalize this sidebar with their ownRSS and Atom Feeds. In the past, the Atom syndicationstandard was favored and promoted by Google.

These are just two companies that are gearing up for RSS. There are millions more who are starting to useRSS feeds to broadcast their message, product or content.RSS is a marketer's dream. The opportunities to advertise,promote and sell your products with RSS are endless.More and more businesses are just realizing the enormouspotential of RSS. Real estate, insurance, tourist industry...

So what about you? Do you run a website? Are you gearedup for RSS? Are you taking advantage of RSS?

If you haven't joined the RSS bandwagon, don't worry, this revolution is very easy to join. Here's a few quick pointers.

First, set up a blog and RSS feed for your site. This can be done within a few minutes with a no-cost system like Blogger.com which is owned by Google. You can even host this blog on your own site. Another system thatoffers more options is the free 'wordpress' blogging system.Find more out about it here: www.wordpress.org

But blogs are just one area of RSS, make sure you have Google Sitemaps set up on your site. If you need help with this procedure click here:www.bizwaremagic.com/Google_Sitemaps_Explained.htm

There are other simple and easy ways to use RSS on yoursite. Tags, content feeds, RSS search... Click here forfurther help on the different ways you can use RSS on your site: www.ezinearticles.com/?id=14366

Get your site ready, don't delay. The RSS revolution isalready started.

Microsoft and Google are just two companies that are takingadvantage of RSS. You should follow their lead and startgearing up your site for RSS if you haven't already. Thebenefits are enormous and the consequences of not having orusing RSS could be crippling to any online concern. With orwithout you, RSS will change the web and the way we use ourpersonal computers. However, this is one revolution youdefinitely should consider joining. The stakes are just toohigh and besides, what's a revolution without you?

To Put RSS On Your Site Within Minutes - Visit This Link:
RSS and Blogging Guide

Copyright © 2005 Titus Hoskins
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